![]() ![]() Learning Your Game’s AppealĮvery game theme has its niche - a community manager’s job is to not only learn what that is, but also the social norms, language, and places in which that niche thrives. Before I dive into that though, let’s get into something that some of you may find useful: finding what the appeal of your game is to a wider audience. In order to help boost discoverability, one of the things I suggested we start was a TikTok account. It really paid off, because the game had a strong wishlist count on Steam and a super enthusiastic Twitter audience. This was the only social platform, but the team also worked hard going to multiple shows and events, managing forums, and doing all they could to get the game out there. Part block-fitting puzzle, part home decoration, players can create a satisfying living space while learning clues about the life they’re unpacking.Īt the time of joining, they already had a great Twitter account at around 18k+ followers. Unpacking is a zen puzzle game about pulling possessions out of boxes and fitting them into a new home. Soon, I was brought onto the team on contract as a part-time Community Strategist to help gear it up for launch in Dec 2021. In June 2021, when Wren Brier messaged me looking for community help for their upcoming game Unpacking, I was pumped to work on it. While most of you likely know me because of my job with Innersloth on Among Us or because you’re on my newsletter, I occasionally do freelance community work on the side! But what if you don’t have or want that? How can you build a social network around the cozy, slow, and steady? Let’s explore that using my work on Unpacking as a case study! Background Info Most advice for content creation in games focuses around a very specific meme-ridden or action-packed genre. And I’m not the only one - a lot of narrative, single-player, or relaxed games run into this issue. A frustrating experience I’ve had creating content for social media is when I struggled to fully show off a game due to spoilers or a lack of traditional “exciting” mechanics. ![]()
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